Assess Your Brand Identity Understanding Your Current Brand Before diving headfirst into a name change, take a moment to reflect on what your brand currently represents. What feelings does your current name evoke? For me, this was a crucial step. After all, a name isn’t just a label; it embodies your mission, values, and even […]
Understanding the Importance of Your Store Name Why Your Store Name Matters When I first started my Shopify store, I didn’t realize just how much my store name would play a role in my brand’s identity. Your store name is often the first impression people have of your business. It can convey your values, your
Understanding Your Audience Identifying Pain Points One of the first things I learned in my funnel-building journey is that knowing your audience is key. It’s like having a conversation; if you don’t understand what someone is going through, how can you offer a solution? I always start by creating detailed customer personas, which helps me