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Mailchimp Tags: How to Use Tags for Better Email Segmentation

Understanding Mailchimp Tags What Are Tags? When I first stumbled upon Mailchimp, Tags seemed like these magical little labels that could categorize my audience. And they are! Tags allow marketers to group subscribers based on specific criteria or behaviors, making it a breeze to tailor email campaigns. For instance, I could tag people who downloaded […]

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Mailchimp Merge Tags: How to Personalize Your Emails for Better Engagement

Understanding Mailchimp Merge Tags What Are Merge Tags? Okay, let’s start from scratch. Merge tags are placeholders in your email content that get replaced by personalized data when the email is sent. So, instead of saying “Dear Subscriber,” you could say “Dear John,” if your subscriber’s name is John. This little tweak can completely change

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