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Merge Tags in Mailchimp: How to Use Dynamic Fields to Personalize Emails

Understanding Merge Tags What Are Merge Tags? Let’s kick things off by diving into what merge tags actually are. You know when you get an email that looks like it was tailor-made just for you? That’s probably thanks to merge tags! These little snippets of code help you insert personalized data into your emails, making […]

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What Does “Cleaned” Mean in Mailchimp? Understanding Email List Hygiene

Hey there! If you’ve ever used Mailchimp or any email marketing service, you’ve probably come across the term “cleaned” in relation to your email list. Now, I remember when I first stumbled upon this term—I was completely baffled. But after getting my hands a bit dirty with email marketing, I’ve learned a thing or two

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