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Merge Tags in Mailchimp: How to Use Dynamic Fields to Personalize Emails

Understanding Merge Tags What Are Merge Tags? Let’s kick things off by diving into what merge tags actually are. You know when you get an email that looks like it was tailor-made just for you? That’s probably thanks to merge tags! These little snippets of code help you insert personalized data into your emails, making […]

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Mailchimp Merge Tags: How to Personalize Your Emails for Better Engagement

Understanding Mailchimp Merge Tags What Are Merge Tags? Okay, let’s start from scratch. Merge tags are placeholders in your email content that get replaced by personalized data when the email is sent. So, instead of saying “Dear Subscriber,” you could say “Dear John,” if your subscriber’s name is John. This little tweak can completely change

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