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Best Alternative PPC Platforms for Shopify Marketing

Understanding the Need for Alternative PPC Platforms The Limitations of Traditional PPC As a marketer who’s worn the shoes of countless Shopify store owners, I’ve felt the pinch that can come with relying solely on traditional PPC platforms like Google Ads or Facebook Ads. Sure, they’re the giants of the game, but they often leave […]

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Best Shopify Alternative for PPC & Paid Advertising Strategies

Understanding Your Target Audience Identifying Customer Pain Points When it comes to crafting successful PPC and paid advertising strategies, the first thing I always do is try to put myself in my customers’ shoes. What are their frustrations? What issues are they grappling with that my product or service can solve? This step often involves

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