Understanding Shopify’s Platform What is Shopify? Shopify is basically a one-stop-shop for anyone wanting to dive into the world of e-commerce. Personally, I see it as a toolkit for building your online store without the hassle of coding. I remember the first time I set up my Shopify store; it felt like I had been […]
Understanding Shopify’s Multi-Store Capability What is a Multi-Store Setup? So, let’s kick things off by talking about what a multi-store setup on Shopify actually means. Basically, it’s when you run multiple online storefronts under the same account or within the same ecosystem. Each store can have its unique branding, products, and target audiences. It’s like
Managing Different Brands or Niches Tailoring Unique Experiences When I first decided to set up multiple Shopify stores, one of the main reasons was to cater to different target audiences. Each brand has its vibe, its unique consumer profile, and if you’re looking to create a custom shopping experience, that’s harder to do under one