Understand Your Target Audience Identify Your Ideal Customer When I first started my Shopify store, one of the biggest lightbulb moments for me was realizing the importance of knowing my audience. Think about who would realistically buy your products—demographics like age, gender, location, and even hobbies can help mold your marketing strategy. Take time to […]
Leverage Social Media Marketing Pick the Right Platforms From my own experience, choosing the right social media platforms is crucial. Each one caters to a different audience, and knowing where your potential customers hang out can make a huge difference. For example, if you’re selling trendy fashion, Instagram is your playground. But if your stuff
Leverage Social Media Platforms Identifying the Right Platforms First off, when you start thinking about social media, it can be super tempting to dive into every platform out there. Trust me, I’ve been there! But the truth is, you really need to identify where your target audience hangs out the most. Are they Instagram lovers,