Articles

ConvertKit vs. Mailchimp: Which Email Marketing Tool is Best for You?

1. Overview of Features ConvertKit Features When I first dipped my toes into the email marketing world, ConvertKit caught my eye. It’s specifically designed for creators like me who want to build relationships with their audience. The automation features stood out immediately. You can set up sequences based on user behavior, which makes it super […]

Articles

Mailchimp CRM: How to Use Mailchimp as a Powerful Customer Management Tool

1. Understanding Customer Segmentation Identifying Your Audience When I first dived into Mailchimp, understanding customer segmentation was a game-changer. It’s all about categorizing your audience based on their behaviors, demographics, or interests. Think about it—if you’re selling sports gear, you wouldn’t send the same email to a casual jogger as you would to a hardcore

Scroll to Top