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Klaviyo vs. Mailchimp: Which Email Marketing Platform is Right for E-Commerce?

1. Overview of Features Klaviyo’s Feature Set When I first delved into Klaviyo, what struck me right off the bat were the nifty features geared towards e-commerce. From advanced segmentation to powerful analytics, it felt like a marketer’s dream. Klaviyo really lets you dig in deep, helping you to target your audience in ways that […]

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Constant Contact vs. Mailchimp: Which Email Marketing Platform is Better?

User Interface and Experience First Impressions Matter When I first dive into email marketing platforms, the user interface is like the welcome mat of a house—it’s gotta be inviting! Constant Contact has a straightforward layout that makes you feel right at home. You get a dashboard that doesn’t just look pretty, but also feels intuitive

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